I think this is one of important event for Indian mobile consumer. Books delivered to mobile are already a big hit in Japan and was $82 million business a year ago, India promises a great prospect! Content will play a big role here. Traditional books in e-format will not be preferred stuff to read on small mobile screen( and that's where I doubt how much Penguin will be successful here), rather a small sized content relevant to Indian context will make a big difference. Good development to keep watch on!
Saturday, February 23, 2008
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